Competitor AnalysisYour competitors will put up a hard fight to stay on top. To always stay one step ahead of them and to offer a better quality service, you need to understand beforehand how to make your play, and when necessary, tailor your marketing strategy accordingly.
To be in the top position, to be the Leader, it doesn’t only depend on how well you perform your services, but a large part depends on your general outlook of your target market and to stay one step ahead, being creative, taking initiative, and adapting to change. To understand where you must head for, it’s fundamental that you understand where you are now.
DETAILS OF THE SERVICE
- have a general outline of the marketing strategies and online means of communicating your service to a target audience, whether on a national or international basis. Additionally, individualize the methods and the potential in order to improve and develop.
- harmony between the company and the web site in order to verify if the marketing strategies and means of communicating the company’s services is in harmony with the marketing objectives established by the company. This includes an analysis of the company, analysis of the site content, and how “user friendly” the site is.
- in comparison to your competitors, so as to identify the degree and quality of the company’s position through an analysis of individual performance indicators in comparison with those of your main competitors, identifying the strength and weaknesses of your web site and its presence in the Web.
- identifying which is the “best practice”, that is sites, their function and content, which may or may not be interesting and innovative.
- an analysis of the visibility of your competitors’ sites within the search engines: analysis of the access statistics of the site, a report on the positioning within the search engines of your site and those of your competitors, and an analysis of your Link Popularity.
- the presence of your competitors’ sites within other web portals, such as market portals, or portals relative to the site content, etc.
- the periodic monitoring of how sites are positioned in the Internet, so as to identify any opportunity to get ahead that may arise and any possible threat to your position.