Search Engine Positioning

Studio Cappello has developed various types of services to give visibility to web sites according to their individual needs. The positioning services displayed in this section provide web site marketing through the creation of “support” web pages and domain names. This web solution will be evaluated as an alternative solution to the optimization of the site code in order to improve the positioning of the site in the search results (see the following section).

SERVICES DETAILS

> PRELIMINARY ANALYSIS

Such analysis helps you establish the objectives of the marketing campaign, the marketing sectors, targeting and company information, budget evaluation, and the best communication strategy in the search engines.

> KEYWORD SELECTION

For “guaranteed” keywords we mean 2-4 word sentence structures used to locate web sites that are in line with the one being promoted. The list of keywords on which to base the marketing campaign can be provided by the client or can be left to the experience of Studio Cappello specialists. Individual (single) words are not included in the terms of guarantee.

The Studio Cappello staff will then analyze such words and make up a list of keywords that are considered most effective in terms of results and qualified access. The criteria used for such an analysis are:

  • the most frequent keywords used by a final user
  • analysis of the strategies used by competitors
  • analysis of the marketing sector
  • targeting on the uniqueness of the company
As to the guaranteed service, the staff of Studio Cappello will establish which keywords to use, and those not considered practical in obtaining good positioning in the Search Engines due to the high competitiveness of a particular search string.

> CREATING PAGES OPTIMIZED FOR SEARCH ENGINE MARKETING

To provide a complete service, optimized pages and sites are created, with the possibility of activating new domain names of second and third levels, based on the ranking criteria used by the Search Engines. These are pages implemented that can guarantee a good indexing by the Search Engines according to specific keywords.

> INDEXING AND REGISTRATION WITHIN SEARCH ENGINES AND WEB DIRECTORIES

Manual submission and professional indexing within the main national and international Search Engines and Web Directories, which provide up to 90% of the traffic to web sites. Such engines are among the most famous in the world, considered by Jupiter Media Metrix and eMarketer. The main ones being:

International Engines: Google, Yahoo!, Bing/MSN, AOL, Ask,...

Indexing and positioning is done in additional engines according to geographical location.
 
> MAINTENANCE, MONITORING AND RESULTS REPORT

The service provides the following:
  1. Monthly verification of the positioning and re-indexing and/or recreation (if necessary) of the site and optimized pages in order to maintain a good position within the engines. Considering how search engines are constantly changing, effecting the search results and their logic, it is not possible to guarantee with the passing of time the positioning obtained in all the search engines

  2. Maintenance that guarantees a flow of traffic through-out the year to the site.

  3. Periodic report highlighting the details of the ranking per keyword in any particular engine.
SERVICE GUARANTEED

The SEO service guarantees, within a maximum period of 6 months from the start up date, a number of positions equal to the amount of defined keywords (check the chart) in the top positions.

These eventual results can be verified in a report which summarizes, for each search engine and for each keyword category, the positions obtained.

YOUR MONEY BACK!

If in 6 months these results are not obtained, Studio Cappello will reimburse the client for the entire corresponding amount.